Platform / Send back / Stage events
Teach Meta the step that predicts a sale.
Meta learns best from an outcome that happens within 28 days of the lead. We send the stages that fit your sales cycle — and the won sale with its total.
What we send to Meta
Picked with you for your sales cycle
| Stage | Sent as | This month | |
|---|---|---|---|
| New lead | Lead | 2,798 | on |
| Qualified lead | LeadQualified | 1,140 | on |
| Meeting attended | MeetingAttended | 611 | on |
| Deal won · with total | Won | 187 | on |
| Payment collected | — | — | off |
| Website lead | — | — | off · your pixel sends it |
How it works
Step by step.
What you actually get
Stage events, in detail.
Chosen for your cycle
Long sales cycle? An earlier stage like a meeting teaches Meta in time.
Won, once, with the total
The whole sale total, one time — never once per installment.
Real times only
A stage without a real date isn't sent. The upload time is never used instead.
Won waits for its total
A won sale without a total waits until you enter it — so Meta learns the value.
Pixel already sends Lead?
Then we don't send the website Lead — two systems would count it twice.
Money never twice
Won and installments can't both be on.
Works with
Connect what you already use.
Meta, your website and a CSV from any CRM today. Direct CRM and payment connections are next.
Which stage should I send?
The one that happens within about 28 days of the lead for a third to a half of your leads. We pick it with you.
Do lost leads go to Meta?
No.
Can I change the stages later?
Yes, your account manager changes them with you.
Teach Meta the step that predicts a sale
on your own data.
Book a 30-minute call — we set it up with you live.
Book demo