Platform / Report
Money per campaign. Not clicks.
Spend, leads, won sales and cash actually collected — side by side for every campaign and ad, in your ad account's time zone.
What you actually get
Money per campaign.
Ads report
Every campaign, in real money.
Six cards and a campaign table put spend next to leads, customers, revenue and cash collected — each against the previous period.
- Six cards, one glanceSpend, results, cost per result, revenue, ROAS and cost per customer — vs the previous period.
- Twenty columnsFrom impressions to link clicks to lead → customer. Sort by any of them.
- Saved viewsThree ready-made views, or build your own and save it.
| Campaign | Spend | Results | Revenue | ROAS | Customers | Cost / customer |
|---|---|---|---|---|---|---|
| All campaigns | $86,400 | 2,914 | $487.0K | 5.6× | 187 | $462 |
| Spring offer — Broad | $19,400 | 842 | $163.1K | 8.4× | 61 | $318 |
| Lookalike 2% | $15,800 | 596 | $113.8K | 7.2× | 42 | $376 |
| Advantage+ leads | $17,200 | 511 | $76.5K | 4.4× | 31 | $555 |
| Retargeting — 30 days best | $6,900 | 288 | $56.8K | 8.2× | 22 | $314 |
| Free consult — Video | $14,300 | 347 | $35.0K | 2.4× | 14 | $1,021 |
| Interest stack worst | $9,800 | 214 | $20.4K | 2.1× | 8 | $1,225 |
| Traffic → website form | $3,000 | 116 | $21.4K | 7.1× | 9 | $333 |
Lead pipeline
From lead to paid, one row per person.
See where every lead is, which ad brought them and how long they took to pay. No CRM? Mark the stage right in the list.
- Click a stage, see the peopleThe funnel card filters the list to everyone who reached that stage.
- Mark stages without a CRMContacted, meeting, won, lost — one click each, saved with the real time.
- Won asks for the totalSo revenue is real, and Meta learns the value of the sale.
| Name | Source | Campaign → ad | Stage | Payment | Days to pay |
|---|---|---|---|---|---|
| MRMaya Reyes | Spring offer › Video 2 | Won | $6,000 | 12 | |
| LFLeo Fischer | Lookalike 2% › Carousel | Won | $8,400 | 26 | |
| JMJane Miller | Traffic › Spring LP | Meeting | — | — | |
| SSSara Shah | Advantage+ › Static 1 | Meeting | — | — | |
| TKTom Klein | Retargeting › Reel | Contacted | — | — | |
| PNPriya Nair | From CRM file | New | — | — |
Payments
Your payment list, turned into proof.
Drop the payment list you already have. See who paid, how much reached a campaign, and what still needs a decision.
- Four numbersCollected, paying customers, matched to a campaign, needs review.
- Paying customersEvery payer with their campaign, sale total and collected so far.
- Needs reviewEverything that didn't match, with the reason.
| Customer | Campaign | Sale total | Collected | Matched by |
|---|---|---|---|---|
| LFLeo Fischer | Lookalike 2% | $12,000 | $8,400 | Phone |
| MRMaya Reyes | Spring offer — Broad | $6,000 | $6,000 | Lead ID |
| SSSara Shah | Advantage+ leads | $4,500 | $1,500 | |
| OHOmar Haddad | Traffic → website form | $2,650 | $2,650 | Phone |
| EBEthan Brooks | Retargeting — 30 days | — | $1,800 | Phone |
Lead timeline
Everything about one lead, in one place.
Open any lead to see where they came from, what they answered, every stage and every payment — and why each payment belongs to them.
- Where they came fromLead date, source and the campaign › ad behind it.
- Payments with proofSale total, collected, remaining — and how the payments were matched.
- Form answersYour own questions, saved with the lead.
Works with
Connect what you already use.
Meta, your website and a CSV from any CRM today. Direct CRM and payment connections are next.
Where does spend come from?
Directly from your Meta ad account, read every hour.
Do I have to use your stages?
Stages from your CRM file work too; marking them here is for teams without a CRM.
Which columns do I need?
A phone, email or lead ID, the amount and the date. Name and deal total are optional.
Can analysts see this?
Yes, read-only.
See it with
your own data.
Book a 30-minute call — we connect your Meta account and a payment list live.
Book demo