Platform / Send back
Teach Meta who actually paid.
Meta only sees the form. We send the outcomes that matter to your own Meta dataset, so your ads look for buyers, not form-fillers.
What you actually get
Teach Meta who paid.
Conversions API
The sale, sent back to Meta.
When a lead becomes a customer, we tell your own Meta dataset — server to server, hashed, once — so Meta learns which people actually buy.
- Your own datasetEvents go to your Meta dataset with your own token. Never a shared one.
- Lead ID firstFor Instant Form leads we send Meta's own lead ID — the key Meta trusts most.
- Hashed before it leavesEmail, phone and country are SHA-256 hashed on our server. Names never leave.
| Event | Sent as | Key | Status | When |
|---|---|---|---|---|
| LFDeal won · $12,000 | Won | lead ID | accepted | 12:17 |
| MRMeeting attended | MeetingAttended | lead ID | accepted | 12:17 |
| JMMeeting attended | MeetingAttended | email · phone | accepted | 12:17 |
| SSQualified lead | LeadQualified | lead ID | retrying · same event ID | 11:17 |
| TKDeal won · no total | — | — | waiting for sale total | — |
| CPQualified lead | — | — | older than 7 days | — |
Stage events
Teach Meta the step that predicts a sale.
Meta learns best from an outcome that happens within 28 days of the lead. We send the stages that fit your sales cycle — and the won sale with its total.
- Chosen for your cycleLong sales cycle? An earlier stage like a meeting teaches Meta in time.
- Won, once, with the totalThe whole sale total, one time — never once per installment.
- Real times onlyA stage without a real date isn't sent. The upload time is never used instead.
What we send to Meta
Picked with you for your sales cycle
| Stage | Sent as | This month | |
|---|---|---|---|
| New lead | Lead | 2,798 | on |
| Qualified lead | LeadQualified | 1,140 | on |
| Meeting attended | MeetingAttended | 611 | on |
| Deal won · with total | Won | 187 | on |
| Payment collected | — | — | off |
| Website lead | — | — | off · your pixel sends it |
Works with
Connect what you already use.
Meta, your website and a CSV from any CRM today. Direct CRM and payment connections are next.
Will this change my ads?
No. We only send outcome events. We never change ads, budgets or audiences.
Which stage should I send?
The one that happens within about 28 days of the lead for a third to a half of your leads. We pick it with you.
See it with
your own data.
Book a 30-minute call — we connect your Meta account and a payment list live.
Book demo